The death of direct mail may be exaggerated. Technology continues to make certain things in the business world obsolete. One tool that has been used effectively by marketers for decades is direct mail. Over last few years, there have been repeated rumblings that direct mail has been replaced by digital ads and email. However, this … Continue reading 6 Reasons Why Direct Mail Marketing Is Still Viable in the Digital Age
Why there’s still plenty of room for the personal touch in cyberspace. If you caught our previous post on the power of communication, you know the importance of media and public relations isn’t lost on us. Making the right impression and building positive relationships are essential in every walk of life, and doubly so for business. … Continue reading Media and Public Relations in the Digital Age
Create a culture and build a company brand that work together. The buzzwords of “culture” and “brand” seem to be everywhere today. And there’s a good reason for that. Successful businesses know that their company brand and culture go hand-in-hand to create the essence of a company that is reflected in everything they do. It’s … Continue reading Building a Company Brand and Culture
“Networking” doesn’t have to be hard to do; you just have to be yourself. Your network has great potential as a business-building tool. If your networking is not working as well as you think it could, maybe you’re trying too hard and not being your genuine self. Here are some steps to make your efforts … Continue reading Build Your Business by Building and Leveraging Your Network
International Taste Sensations Trending in 2018 At We Take The Cake, our specialty is baking and decorating hand-crafted cakes using only the finest all-natural ingredients. Our wholesome homemade recipes have stood the test of time. But as foodies, we’re always open to new taste adventures! The world is getting smaller due to the digital … Continue reading International Sensations in Food
Communication planning can make or break your business. Birds sing and mock; bees dance and jitter; plants bloom and release pheromones – from cave paintings to moving images and the Internet you’re reading this through, humans, along with all other living species, have evolved wonderful means of communication. In fact, humans have become so adept … Continue reading Don’t Underestimate the Power of Communication
An inside look at vegan cake. Adhering to a vegan diet is a strict discipline – but it doesn’t mean you can’t eat cake! However, after one bad experience, such as learning a restaurant lied about their vegan dishes, skepticism is understandable. So, before you write-off vegan cake as an impossibility, let’s take a tour … Continue reading Cake is For Vegans Too!
Every new business owner dreams of wild growth: overnight fame, fortune, and popularity dropped on your proverbial doorstep. And it’s only natural that they do; those things are indicators of success and potential longevity, but the very thing you aspire to could also eventually be your undoing. After all, as the old saying goes: “Be … Continue reading Half Baked: Knowing When Not to Grow as a Business
Our first taste of success was the result of an accidental encounter and a mutual gesture of goodwill on an airplane. After meeting an employee at Harpo Studios on a flight, a customer of ours was given tickets to a filming of Oprah’s show, and she repaid that kindness by sending her newfound friend … Continue reading Ingredients of Achievement: How We Ended up on “Oprah’s Favorite Things”
Today you can ship almost anything anywhere. But that wasn’t always the case. We’ve all heard the famous story of how FedEx once shipped a killer whale. Times sure have changed since the days of stagecoach and even the traditional postal carrier – we’re heading into the era of drones dropping packages at your front … Continue reading Ship, Ship Hooray: Shipping Advances Mean Just About Anything Goes
Why the onboarding process is so important. It’s a match! You’ve found the perfect person to fill an open position, and they’ve accepted your offer. Time for celebration and a sigh of relief, but also time to plan to make the onboarding process as positive as possible. Your new hire is excited about working with … Continue reading Onboarding Best Practices
Good customer service requires focus on your customers and employees. Times are changing rapidly, but the fundamentals of delivering exemplary customer service have remained the same. The customer is still always right, and customer service is the lifeline of each and every business, regardless of the industry. So what does good customer service look like? … Continue reading 4 Ways to Provide Amazing Customer Service
How to make your customers love you as much as you love them. Apple, Nike, Polo – these brands have accumulated customers so loyal they’ll actually pay them to advertise their brand. Fan-sumers buy t-shirts with logos on them, follow them all over social media, and even put “free” stickers with that same logo onto … Continue reading Brand Loyalty Demystified
Company morale matters more than you might think. Somewhere along the road of life, the word “work” began collecting some rather unfortunate baggage. As a kid it basically meant, “not playing,” and as grown-ups it got, well…a little more complicated. Work can be a passion or a punishment, and finally, science has started paying attention … Continue reading Who Said Cake’s Only for Birthdays?! Shame! Shame!
Employee engagement is frighteningly low: here’s what you can do about it. A recent Gallup report revealed only 31.5% of U.S. employees felt engaged with their job. Sounds bad right? It gets worse – a Harvard Business Review study that included interviews with “12 best-practice company leaders” cited employee engagement as one of the three … Continue reading How to Keep Your Workforce at Their Best