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Feeling guilty about those long-distance family relationships?

Best gifts for long-distance family and friendsTips for showing those far-away loved ones they’re always on your mind.

Maintaining relationships is tough, especially when they’re going up against a busy work schedule, maintaining the house, and taking care of children and/or parents. And if your children or parents live far away from you, it requires even more effort and attention. With today’s technology, you would think staying in touch would be a little easier. However, with easy communication comes too much of it! So much in fact, that it starts to feel impersonal.

For friends and family that are long-distance, writing a post on their social media or sending a text doesn’t feel like enough. In these cases, it’s actually more effective to communicate the snail mail way, by sending thoughtful and meaningful gifts that can reignite that connection with a loved one. Here are a few ideas that can help you feel closer to your far away family members.

Rather than sending gifts for the holidays, focus on giving random gifts to far away family

Family and friends have come to expect the routine holiday gift. Even if the gift is thoughtful, the idea of gift giving over the holidays has become almost something you have to do. To show family that you’re thinking of them when you want to, rather than have to, try sending gifts to your far away family “just because.” This way, it comes as a surprise to them and will inspire them to make time for a catch-up call.

We Take The Cake customer LuAnn Lanke decided to send a triple chocolate Bundt cake as a surprise gift to friends who had helped her with a project. “They were delighted! Not only was the cake delicious, the presentation is wonderful and made our friends feel special. It was a perfect surprise.”

Leverage a personal touch for your long-distance family with a customized gift

The Internet has afforded us the opportunity to get almost anything customized these days. If your son is a sports fan in college, for example, you have the ability to order him a jersey from his favorite sports team with his name inserted on the back just like the pros! The personal touch makes the gift something unique, made especially for the person receiving the gift.

The trick to making it thoughtful is to think of a funny memory or a favorite hobby of your far away family member and play off that memory or hobby with something custom. You can add artwork from a certain memory to food, clothing, and even coffee mugs. There are so many ways to get creative and make sure it’s clear that your gift was made especially for them!

If you can’t be there in the present, a tasty treat can still leave family talking

The old adage is true, “they may forget what you said, but they’ll never forget how you made them feel.” And what greater feeling than one that comes after enjoying a mouth-watering, tasty sweet? Cakes, cupcakes, and other scrumptious desserts are the perfect gift for celebrating when you can’t be there.

Just ask Joanne Taylor from Michigan – “I sent a cake to my son in college for his birthday, and not only did he love the surprise but a week later I received a text saying, “I think this is the best cake I have ever eaten…Send me another one soon!”

The best gifts can start new tradition with far away friends and family

Taking the “sending random gifts” idea one step further, a way to develop a closer bond with far away family throughout the year could come from starting a tradition of celebrating one of those crazy national holidays. While they might feel like they only exist for social media, why not bring these wacky holidays into the real world?

National Best Friend Day sounds like the perfect excuse to let a dear friend know you’re thinking about them and put a smile on their face with an unexpected and thoughtful gift. Or perhaps your aunt who you only see once a year loves strawberries. Why not use National Strawberry Day to start a tradition of sending fun and unique strawberry gifts back and forth each year? It’s unique spins on gift giving like these that make your relationships feel closer than distance has us believe.

We Take The Cake takes the stress and prep out of your far away gift giving

At We Take The Cake, cake isn’t just a dessert. It’s a symbol of celebration, happiness, friends, and family. We pride ourselves on perfecting our craft, sure, but it’s the smile we put on your loved one’s faces that make our dreams become a reality.

It’s easy to get busy, overwhelmed, and caught up in your own to-do list that you oftentimes forget what day it is, much less a loved one’s birthday. And even if you don’t want it to be, shopping for the right gift can feel like a daunting and time-consuming task. But that’s where we come in!

We take the headaches and stress out of finding the perfect gift and we put it into a delicious, beautiful cake! Whether it’s for a birthday or just because, all you have to do is choose your sweet of choice, fill out the details, and let us take care of making your loved one smile.

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6 Reasons Why Direct Mail Marketing Is Still Viable in the Digital Age

6 Reasons Why Direct Mail Marketing Is Still Viable in the Digital Age

The death of direct mail may be exaggerated.

Technology continues to make certain things in the business world obsolete. One tool that has been used effectively by marketers for decades is direct mail. Over last few years, there have been repeated rumblings that direct mail has been replaced by digital ads and email. However, this is not the case according to many experts. In fact, direct mail might even yield better results than other marketing channels.

“…In its response rate report, the Direct Marketing Association (DMA)…found that direct mail achieves a 4.4% response rate, compared to 0.12% for email,” according to a Forbes article.

Here is some other data according to the DMA analysis:

  • Direct mail has a response rate of up to 10 to 30 times that of email — and even higher when compared to online display
  • Display ads converted only 6% as a result of the immediate “click”

6 reasons why direct mail provides strong return on investment (ROI) 

 1. Direct mail cuts through the clutter.

Some experts believe that direct mail may actually be a better way to cut through the advertising clutter. “Consumers, overwhelmed by inboxes cluttered with unsolicited marketing emails, are more receptive to direct mail, which arrives on a much less-cluttered channel,” according to Forbes Magazine.

2. Direct mail is tangible and solid.

We live in a world where so much is accomplished via a screen of some kind, from online shopping to texting and a barrage of emails, direct messages, and pinging announcements. It’s easy to get in the habit of ignoring this barrage of cyber messages. Mail and packages are things you can hold; they have weight and substance.

In fact, there is an emotional component attached to an object you can touch and feel. “60% said this effect made a more lasting mental impression on them, making it easier to recall later on. 57% of respondents said that postcard marketing makes them feel more valued and creates a more authentic relationship,” according to Forbes.

3. Direct mail leads to action.

Have you ever read an email on a computer screen and then promptly forgotten the contents a moment later? It’s not just you. A report by the U.S. Post Office tracked eye-movement and biometric measures when subjects read both digital and direct mail advertisements. The results showed that the participants who read physical ads had a more positive response toward the promoted item.

4. People still like to receive mail.

Don’t we all get a little thrill when we go to the mailbox and find it’s full? According to a Gallup Poll, you’re not alone. “In a world of email, texts and social media, 41% of Americans look forward to checking what is in their mailbox each day. Americans 65 and older are more likely than younger adults to enjoy checking the mail, but 36% of Americans under 30 also feel this way.”

The last group includes the all-important Millennials. It’s easy to assume this generation – which was raised in the era of smartphones – would reject something as “traditional” as mail, but that’s not precisely true. “95% of 18-29 year-olds have a positive response to receiving personal cards and letters,” according to Forbes.

5. Direct mail helps build brand awareness.

You shouldn’t ignore social media and digital advertising as a way to build your brand, but neither do you have to abandon traditional marketing methods like direct mail. In fact, direct mail can be a great compliment to a campaign. “There is less direct mail going out than ever before and with nearly 80% of consumers saying they will open all their postal mail (including the so-called ‘junk mail’) you can be almost certain that your message will end up with the right eyes on it and less competition with it,” according to a Huffington Post article.

6. Direct mail will always be “low tech”.

It’s important to remember that not everyone embraces technology. A fairly high percentage of adults over age 65 (around 41%) still do not use the Internet at all. According to Huffington Post, “For marketers, that’s a huge segment that cannot be targeted using PPC, email or social media. Direct mail allows you to keep your offers open to all audiences rather than just the majority who fit your online strategy.”

As the numbers show, direct mail is definitely not dead. In fact, finding unique ways to connect with prospects can lead to better engagement, as you surprise them with something tangible. At We Take The Cake, we encourage our clients to cut through the digital clutter with a gift of delicious, fresh-made cake. We believe that food – and particularly cake – creates a bond between people and a lasting impression. Whether you’re trying to reach new customers, launch a new product, or show appreciation to employees, there’s something special about receiving a one-of-a-kind creation that sparks delight and shows them you care.